Digital Marketing Automation Seminar for Business Owners and Key Executives

Jessica Katz's virtual seminar is coming to Philadelphia on September 10th.

In this hands-on workshop, digital marketing guru Jessica Katz guides you through the foundational business process of digital marketing, to set your company up for success in implementation and systems selection.

Main topics covered:

• Lead Generation – How are you filling your sales funnel?
• Lead Tracking, Scoring, and Systems – Is your website working hard for you?
• Complications of Systems – Avoiding painful implementations
• The Hierarchy of Marketing Automation – Buyer personas, segments, and workflows
• Proper Execution of Marketing Automation – For those in the big leagues
• Managing Systems Expenses – Can you afford luxury in your business?
• Readiness Assessment – What level in the digital marketing game are you playing at?

Join us and arm yourself with: a better understanding of digital marketing, a higher awareness of the “trending” topics of marketing automation, and tools & exercises to move your digital marketing efforts closer to success. You can't miss this event!